Manning Brothers Face Off in FanDuel's $10M 'Kick of Destiny' Super Bowl Campaign
FanDuel has announced Eli and Peyton Manning as the stars of their third "Kick of Destiny" Super Bowl advertising campaign. The promotion offers FanDuel users a share of $10 million in bonus bets if they correctly pick which Manning brother successfully kicks a field goal.
Peyton Manning with brother Eli
The campaign's first commercial features Eli revealing his secret dream of being a kicker, with Peyton joining the competition after discovering his brother's ambition. During the FOX Super Bowl Pregame Show at 3 PM ET, both Manning brothers will attempt 25-yard field goals - shorter than a standard NFL extra point.
The competition rules include:
- Each brother gets one initial attempt
- Up to three rounds if needed
- Tiebreaker determined by closest kick to center target
- Winners receive a share of $10 million in bonus bets
FanDuel will air two Super Bowl commercials showcasing the kick results and celebrating with fans who picked the winning Manning. This follows previous "Kick of Destiny" campaigns featuring Rob Gronkowski, Adam Vinatieri, and Carl Weathers.
The Manning family, including Cooper and Archie, previously appeared in Caesars Sportsbook advertisements before the company scaled back celebrity endorsements in 2022. FanDuel's Super Bowl commercial slots are estimated to cost $7 million for 30 seconds of airtime.
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