The Venetian Resort Las Vegas and Hyatt Hotels have announced a long-term licensing partnership that will integrate the iconic Strip casino resort into Hyatt's booking systems and loyalty program.

Under this new agreement, The Venetian will become available for booking through Hyatt's website and the World of Hyatt mobile application. World of Hyatt's 40 million members will soon be able to:

• Earn and redeem loyalty points on qualifying stays
• Earn credit toward the Brand Explorer Award
• Access exclusive benefits for elite members

This partnership replaces The Venetian's previous arrangement with IHG, which ends in January 2025. The new collaboration will also extend to the MICE (meetings, incentives, conferences, and exhibitions) sector, with both companies working together on group business opportunities.

For Hyatt, this marks another significant Las Vegas partnership following their recent deal with the Rio Hotel & Casino. The Venetian agreement helps fill the void left by Hyatt's ended relationship with MGM in mid-2023.

The partnership timing aligns with recent changes in Las Vegas loyalty programs, including Treasure Island's new Treasury Players Club, which offers more generous point-earning ratios compared to competitors Caesars and MGM.

While financial terms and exact implementation dates weren't disclosed, this partnership represents a strategic expansion for both brands in the competitive Las Vegas market.

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