Sportradar has launched a new AI-powered audio advertising platform designed specifically for casino and sportsbook operators. This innovative service enables gaming companies to generate dynamic audio content for podcasts and internet radio networks during key sporting events.

The company, which provides data for over 80 sports across 150 leagues in 120 countries, aims to help operators scale their advertising efforts more efficiently through artificial intelligence technology.

This development follows the industry trend of data providers embracing AI technology, with competitor Genius Sports recently partnering with X (formerly Twitter) for AI-driven ad targeting. Sportradar's new platform offers customized solutions that include:

• Programmatic display advertising
• Video content generation
• Digital-out-of-home (DOOH) advertising
• Paid social media campaigns
• Affiliate marketing integration

The timing of this launch appears strategic, as sports betting audiences increasingly consume audio content. According to Sportradar Marketing Senior Vice President Niki Beier, audio content listenership has grown by over 1000% in the past seven years.

The platform allows operators to create targeted audio advertisements without requiring extensive creative teams or high production budgets. This automation helps deliver real-time relevant messages to potential customers more efficiently.

Sportradar has previously implemented AI technology in its NBA partnership, using machine learning models to enhance bettor and fan engagement. This new audio advertising service represents another step in the company's commitment to leveraging AI for improved marketing solutions in the gaming industry.

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