Rivalry Reports Surge in High-Value Players Following VIP Program Launch in Canada

Rivalry Reports Surge in High-Value Players Following VIP Program Launch in Canada

By Marcus Bennett

January 8, 2025 at 06:27 PM

Toronto-based gaming company Rivalry has implemented significant changes to attract and retain high-value players in 2025, following a comprehensive platform overhaul.

Rivalry casino VIP program screenshot

Rivalry casino VIP program screenshot

Key Updates Include:

  • Revamped registration and login system
  • New crypto-first cashier
  • Redesigned casino offering
  • Comprehensive VIP rewards program

The new VIP program features:

  • 80 different ranking levels
  • Deposit bonuses up to $6,000
  • Cashback up to 11%
  • NUTZ token multiplier rewards
  • Daily, weekly, and monthly rewards

Performance Highlights:

  • 82% of active users are under 30
  • Casino accounts for 62% of global betting handle in Q3
  • Two-thirds of NUTZ token betting focused on casino games
  • Crypto-wallet users generate 200% more revenue than non-crypto players
  • Q3 betting handle: CA$79.9 million (US$57 million)
  • Q3 adjusted revenue: CA$6 million (US$4.3 million)

Market Context:

  • Ontario's regulated market includes 50 licensed operators
  • 82 gaming websites (72 with online casino offerings)
  • FY 2023-24 private market statistics:
    • Total wagers: CA$64 billion
    • Gaming revenue: CA$2.4 billion

Additionally, Titanplay has expanded its presence in Ontario with a new mobile offering through its partnership with Delasport, responding to the fact that mobile users now represent over 70% of the player base.

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