
Rivalry Reports Surge in High-Value Players Following VIP Program Launch in Canada
Toronto-based gaming company Rivalry has implemented significant changes to attract and retain high-value players in 2025, following a comprehensive platform overhaul.

Rivalry casino VIP program screenshot
Key Updates Include:
- Revamped registration and login system
- New crypto-first cashier
- Redesigned casino offering
- Comprehensive VIP rewards program
The new VIP program features:
- 80 different ranking levels
- Deposit bonuses up to $6,000
- Cashback up to 11%
- NUTZ token multiplier rewards
- Daily, weekly, and monthly rewards
Performance Highlights:
- 82% of active users are under 30
- Casino accounts for 62% of global betting handle in Q3
- Two-thirds of NUTZ token betting focused on casino games
- Crypto-wallet users generate 200% more revenue than non-crypto players
- Q3 betting handle: CA$79.9 million (US$57 million)
- Q3 adjusted revenue: CA$6 million (US$4.3 million)
Market Context:
- Ontario's regulated market includes 50 licensed operators
- 82 gaming websites (72 with online casino offerings)
- FY 2023-24 private market statistics:
- Total wagers: CA$64 billion
- Gaming revenue: CA$2.4 billion
Additionally, Titanplay has expanded its presence in Ontario with a new mobile offering through its partnership with Delasport, responding to the fact that mobile users now represent over 70% of the player base.
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