Reno's J Resort Investment Hits $550M With New $130M Development Plan
Jeff Jacobs' J Resort in Reno is expanding with an additional $130 million investment, bringing the total project investment to over $550 million. This latest development follows the successful $300 million renovation of the former Sands Regency, which reopened as J Resort last spring.
Festival tents glowing at night
The initial renovation included:
- Complete overhaul of 750 hotel rooms
- Casino floor remodeling
- Addition of 1,000+ parking spaces
- New dining venues including Hannah's Table and J Paul's Italian Steakhouse
- Afterglow nightclub
- 65-foot digital exterior wall featuring global artwork
The new $130 million expansion will add:
- Two new event spaces
- Exhibition hall for Ferrari collection display
- Rooftop indoor-outdoor pool
- Full-service spa
- The Glow Plaza concert venue (15,000-person capacity)
This development is part of Jacobs Entertainment's broader Reno Neon Line initiative, which aims to transform W. 4th Street into a mixed-use corridor featuring hospitality, entertainment, art, and residential spaces. The company has already invested over $100 million in purchasing and clearing blighted properties along the planned route.
Reno's casino industry has shown strong growth since the pandemic:
- 2023: Over $1 billion in gaming revenue
- 2022: Over $1 billion in gaming revenue
- 2021: First time exceeding $1 billion since 2007
- 2020: $676 million
- 2019: $857.2 million
- 2018: $865.7 million
The project represents one of several major investments in Reno's gaming sector, including The Meruelo Group's planned $400 million, 10,500-seat indoor arena in downtown Reno.
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