Aristocrat Interactive Expands Ontario Presence as Betiton Launches Using White-Label Platform

Aristocrat Interactive Expands Ontario Presence as Betiton Launches Using White-Label Platform

By Marcus Bennett

January 3, 2025 at 12:13 AM

Aristocrat Interactive has expanded its presence in Ontario's licensed iGaming market through the launch of Betiton, which becomes the fourth market where Betiton operates using Aristocrat's iGaming White-Label solution.

Screenshot of Betiton Casino homepage

Screenshot of Betiton Casino homepage

The launch joins MagicRed Casino as the second regulated digital casino brand in Ontario using Aristocrat's white-label platform. Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, emphasized their commitment to supporting clients with technology and services needed for success in regulated markets.

Ontario represents one of North America's largest iGaming markets, hosting 50 licensed operators and 82 gaming websites, with 72 focused on casino gaming. Recent market performance reports show casino gaming dominates the landscape, accounting for 86% ($16 billion) of total wagers and 75% ($553 million) of gaming revenue in Q2 2024-25.

Aristocrat Interactive, formed in 2024 through the merger of Anaxi and NeoGames businesses, provides comprehensive support including:

  • Platform support
  • Risk management
  • Customer support and retention
  • Responsible gaming measures
  • Exclusive content through Roxor Gaming
  • Additional content from Wizard Games and Aristocrat Interactive

The white-label solution features exclusive content from Roxor Gaming, one of Aristocrat Interactive's in-house gaming studios, with plans to expand content offerings through Wizard Games and Aristocrat Interactive for Betiton in the future.

Related Articles

Previous Articles